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Product Marketing Manager at IBM (Raleigh, NC)

Operations Insight Product Marketing Manager - Hybrid Cloud Team  based in Research Triangle Park, N.C.

The Operations Insights Product Marketing Manager exhibits a deep understanding of markets and buyers to devise and lead a products marketing strategy that drives pipeline and revenue.

Operations Insights includes modernizing and simplifying IT operations with machine learning and container based deployment to rapidly identify, isolate and resolve issues.

The Product Marketing Manager will manage the deployment of applications, product,  products buyers and needs, competition as well as collaborate with offering management, sales, business partners, and various marketing disciplines to ensure success. The Product Marketing Manager will also semo the product to customers and sellers, as well as position the product with analysts, influencers, and agencies.

Responsibilities include:

  • Define the marketing route plan for the segment, and identify specific targets with the highest propensity to buy
  • Build and share a deep understanding of the buyer and influencers -- their acute needs and what is the best way to reach them using face-to-face interactions, secondary research, social listening, win /loss reviews with other channels and actively utilizing Net Promoter Score (NPS) to gain a real-time pulse. This includes marketing in/to a complex value chain, including understanding the needs of the prospects clients
  • Write and socialize key documents for the segment including the Marketing Business Plan launch plans, as well as content briefs
  • Craft inspiring and forwardlooking value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
  • Collaborate with marketing peers and resources to produce relevant content for target buyers with focus on customer references, testimonials and case studies
  • Serve as market-facing SME/thought leader for the product/segment
  • Analyze all aspects of marketing performance to develop insights and actions and communicate the results of related marketing efforts through regular business reviews
  • Work with agencies and content marketing resources to build content that drives care, concern and consideration, delivered at the right time in the buyers journey

Required Professional and Technical Expertise inlcude: 
  • 7+ years of Product Marketing expertise
  • IT Infrastructure expertise within Cloud with global reach
  • B2B industry marketing experience.
  • 25% travel with in the US

Benefits commence the first day of employment. Base salary is merit based and may be up to $120K-$150K. IBM will help you achieve your goals through continuous professional development and regular career progression sessions as well as on-going education with programs such as "Think 40"

To all Recruitment Agencies: IBM only accepts resumes from agencies on our Approved Agency List. Please do not forward resumes to our applicant tracking system, IBM employees, or send to any IBM company location. IBM is not responsible for any fees related to unsolicited resumes.

Key words:

Cloud, hybrid cloud, cloud as a service, software as a service, software, SaaS

Product Marketing, segmentation, launch plans, thought leadership, marketing, marketing calendar, product, marketing, product launch

Websphere, java, website,  AI, ML, cognitive computing, servers, software

Operations, insights, IT operations, machine learning, container based deployment

by via developer jobs - Stack Overflow

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