Product & Solutions Marketing Manager, Managed File Transfer at Axway (Phoenix, AZ)

Digital technology is no longer just another tool in the IT, marketing, sales or service toolbox to engage, inspire and attract customers. It is becoming the foundation of entirely new ways of doing business as well as giving rise to entirely new businesses. There could be 100 billion connected devices expected by 2025, leading towards a trillion sensor ecosystem. 1 billion digital natives are expected to join the workforce over the next 7 years. In a hyper-connected era of mobile, social, cloud, big data, and the Internet of Things, future growth will depend on platform business models.

Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt and scale to meet ever-changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit http://bit.ly/2R9GGiu.

As the Portfolio Marketing Manager for Axway AMPLIFY Managed File Transfer solutions, you will be responsible for creating the Managed File Transfer marketing strategy and plan, coordinating a variety of marketing execution resources to carry out the plan, and ensuring that sales resources understand the business benefits of the solution, key buyer pains, and use cases.  

Responsibilities

• Develop GTM strategy and associated messaging for marketing campaigns that generate and sustain Axways AMPLIFY Managed File Transfer solutions which include cloud, managed services and platform.
• Foster a business leadership mindset through strong supportive interlock with product management, sales and other marketing functions to execute product and solution marketing, including the deployment of launch and go-to-market programs
• Provide content needed to fuel the campaign along the funnel (Thought Leadership assets, White Papers, Value proposition slide deck, blogs, Twitter, LinkedIn...)
• Ensure coordination and alignment with Field Marketing to define and implement the marketing activities supporting the campaign. Monitor campaign execution and results (number of leads, of opportunities)
• Create compelling sales enablement content aligned to the Solution Selling methodology, to help the sales team drive customer conversions
• Perform competitive analysis to identify opportunities for growth and impending risks
• Act as a press/analyst spokesperson for Axway - as appropriate

Key Competencies

• Proven Writing Skills: Marketing plans, White Papers, articles, value propositions, marketing collateral, etc.
• Demonstrated ability to plan, manage, and execute campaigns within a short timeframe
• Networks effectively across the organization and within cross-functional teams (sales, product management, R&D, Services )
• Excellent Communication Skills: succinct and to the point in various formats, including one-on-one, small group and public speaking events for a variety of deliverables (e.g. product presentations, proposals, strategies, etc.)
• Proven experience persuading both internal and external individuals on the value of a solution

Qualifications

Market/Technology/Competitive Knowledge:

• Knowledgeable about the Software Middleware market (B2B/EDI, API, MFT, Platforms)
• Understands market trends and forces that shape the software middleware market
• Knowledgeable about Cloud based service offerings and how to effectively market and position.
• Knowledge of specific competitor solutions a plus (IBM, Cleo, Seeburger, Ipswitch, etc)

Functional Skills and Experience:

• Ability to link back product features, functions and capabilities to customer uses cases and providing a concrete business value to differentiate Axway from the competition
• Must display ability to translate customer needs, goals, and requirements into innovative, differentiated solution messaging

Education/Qualifications:

• Experience with software middleware market (B2B/EDI, API, MFT, Platforms)
• Experience with Cloud based solutions and Managed Services
• Bachelors in Business/Marketing/Communications/Sales or other related study
• 1-3 years experience in Product Marketing or Product Management

Axway is an EEO and AA Employer

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