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Data Analyst - Marketing at Format (Toronto, ON, Canada)

Are you a business analyst that loves to uncover the insights that drive action and growth? Is searching for the answers as much fun as sharing them with others when you find them? Does working with analytics tools and endless customer and marketing program data sound like  your idea of fun? Do you have a deep understanding and passion for SaaS marketing funnel analytics and digital marketing? If so, read on!

Format is looking for a passionate Data Analyst - Marketing to join our mission to further entrench Format as the world’s leading online portfolio builder and platform for visual artists. Part prospector and part scientist, as our Data Analyst - Marketing you’ll be a key player in our growing Data team.  Reporting into the VP of Marketing, you will be responsible for putting data driven insights and information into our growth engine.

From marketing program evaluations to our entire acquisition funnel you’ll expose the insights, automate reporting, and perform exploratory data analysis (EDA) to help drive key marketing decisions that  ensures we’re never left wondering “why?”. You’ll partner with our Data Engineer to get the data sets and tools you need and you’ll collaborate with our marketers to inject as much data-driven insight into all aspects of our marketing efforts as possible to help us meet our aggressive new customer acquisition goals.

Desired skills and experience:

As our Data Analyst - Marketing you’ll need to have demonstrated expertise in:

Analytics Software: In any given day you will use Google Analytics, Amplitude,, and SQL to perform a variety of analysis regarding paid marketing channels, partner and content marketing, email marketing, A/B test experiments, site traffic, conversion points and customer behaviour. For deeper dives, your knowledge of Python (including Pandas, SciPy, and statistical packages) will be essential to manipulate and explore raw data.

Analytics, Collaboration, and Communication: Both technical and functional, you’re able to effectively partner and collaborate with your marketing colleagues and stakeholders to define and measure key metrics, introduce new analytical techniques and views, question critical assumptions, and tell the story behind the numbers you pull together. You’re able to effectively use data visualization and storytelling to share simple to complex insights with others.

Marketing/Growth Orientation: You’ve experienced and thrived in SaaS recurring revenue (or related) environments and have a knack for working with marketers who are focused and responsible for top-line growth. You also have demonstrated experience partnering with data engineers who provide the tools and environments that you need for success.

Bonus Points For: Experience with web development, in particular JavaScript and Ruby on Rails.

What we'd like to see in our ideal candidate:

  • You are inventive, resourceful, and can turn your ideas and insights quickly into actionable recommendations. We move fast, but we are smart about it.

  • You are curious by nature and are relentless when it comes to understanding the underlying performance of the business practices and models

  • You are super organized but equally focused on getting things done.

  • You believe in collaboration and enjoy adding value and getting value by engaging with others.

  • You’re probably your own toughest critic and have an internal drive to get answers and insights that that drive impact and, importantly, are accurate.

  • You are absolutely passionate about the creative and visual artist community.

  • You want to build out our analytics process and help to contribute to our overall data strategy.

About Format

Launched in 2008, Format has quietly become the leading online portfolio builder for professional visual artists around the world to exhibit, market, and sell their work. Situated Parkdale on the corner of King and Dufferin, with 45+ team members, tens of thousands of customers in over 190 countries, and voted the #1 online portfolio by photographers, designers and artists, we’ve come a long way, but have really only just begun. Some of the benefits of working here include:

  • We have an amazing team that will be eager to help you succeed in your role. Learn more about us:

  • We pay competitive salaries and have flexible vacation and work-from-home policies

  • We provide great benefits: extended health, dental, life, and disability

  • We frequently celebrate hitting milestones after work (or in the middle of the day if it’s sunny)

  • We're proudly self-funded. We answer to our community and no one else!

  • In-office perks: a desk equipped with an Aeron chair and top-notch Apple gear (take a peek here), curating what music gets played over our office speakers, yummy catered lunches on Mondays, and drinking as much espresso as you need.

This is a full-time position based in Toronto, ON.

To apply, please fill out this the form.

Only candidates selected for interviews will be contacted. No recruiters, please.

Did you know that we have an External Referral Bonus Program? If you know someone who’d be great for this position, then let us know. You could be eligible for our $1,000 CAD referral bonus. See details here.

Format is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. You will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.

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