The Designer and Optimization Specialist is responsible for assisting with Optimization Team and other franchises within Agora Financial on many different projects and tasks. They would be responsible for designing and building sales letter landing pages using HTML and CSS to acquire subscribers. Additionally, they are responsible for conceptualizing, producing, managing, and optimizing graphic assets for use across landing pages, sales funnels, and ads. The person in this role works closely with the Optimization Team and Agora Financial franchises to conceptualize the graphic assets for landing pages and the layout of the page, and then implements these designs in our proprietary content hosting software according to best practices within the timeline of the project.
Beyond designing, building, and testing the functionality of these pages, the person in this role collaborates closely with other optimization team members, publishers, copywriters, designers, marketers, and web developers to conceptualize and build new front-end code variations for A/B and multivariate testing to enhance the user experience and drive an increase in sales. The ideal person for this role sees themselves primarily as a designer, but also knows about funnel optimization and project management. Having coding and development skills would be a plus. They would use all of these skills together to implement their designs and seek to perpetually optimize the elements used across promotions.
Agora Financial is part of The Agora Companies. The Agora is comprised of more than 800 professionals in Baltimore that enjoy some of the top workplaces in the city, according to The Baltimore Sun. In fact, in 2017, five Agora Companies were recognized by The Sun as Top Workplaces, and The Agora’s Mount Vernon Campus was even featured in the Baltimore Business Journal’s online Cool Digs column.
Responsibilities
- Seek to beat the “control” design elements for promos including order forms.
- Help optimization team with ongoing projects
- Provide project management skills within the optimization team
- Proactively collaborate with other optimization team members, marketers, publishers, copywriters, developers, and/or video producers to define the message and specs for the graphic design and web development elements in a project.
- Master the use of our primary system to build landing pages.
- Design multiple iterations of design elements to optimize clarity and persuasiveness.
- Seek out feedback from copywriter, team members, and legal reviewers for graphic assets in a timely manner in order to allow for revisions and re-iterations.
- Deliver final assets to team members in a timely manner.
- Review and provide feedback regarding sales funnel pages.
- Manage an up-to-date and secure archive of all assets that is accessible to team members.
- Research and implement persuasion techniques to enhance designs.
- Proactively re-iterate control designs for a/b or multivariate testing.
- Proactively learn how to leverage other languages to streamline the development of pages as well as expand functionality and capability.
- Deliver projects in a timely manner in order to allow for feedback collection, testing, and revisions within the timeline of the project.
- Seek to learn how to analyze testing data in order to draw insights for further optimization.
- Proactively seek to optimize current control designs.
- Stay abreast of best practices to improve UI/UX, streamline workflow, or test potential drivers of sales.
Qualifications
- Photoshop, Illustrator, Indesign, Sublime/Atom/Dreamweaver, Foundation, using FTPs, CSS, and HTML.
- Learn personnel and work flows. Specifically existing team and direct contacts in other departments: Marketing, Copy, Web Development, and Customer Service.
- Learn naming conventions, storage of assets, and project management tools for the production of promos.
Agora Financial provides independent economic commentary, analysis and education through print and online publications, videos, online seminars, conference calls and more.
Through the publication of free and paid publications, we are able to provide unbiased market commentary and market news. Agora Financial is 100% independent and our editors never accept money from companies or investors in exchange for coverage.
Our editors are not afraid to make bold predictions. Their insights have been recognized The Wall Street Journal, The Economist, CNBC, Fox Business News, Reuters, Bloomberg, U.S. News & World Report, Financial Times, The Washington Post, San Francisco Chronicle, RT, Los Angeles Times, The Daily Telegraph and many more.
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