As our Lead programmatic Ad Ops you will have a the opportunity to rebuild Sweden's fourth largest website programmatic setup. You will play the first violin when choosing tech, setting up, measuring and optimising hitta.se's programmatic business.
You will use data to drive hitta.se's approach to monetisation (both strategy and tactics) by working closely with product, ad operations, along with external platform partners. You will also help define optimisation standards and growth metrics.
The team collaborates with both hitta.se's engineers and finance teams to set goals, conduct analyses, improve our ability to gather data and bring scale to the implementation of our yield strategies.
What you’ll do
- Have the overall responsibility for hitta.se programmatic setup.
- Work with AdManger/DFP/Pubmatic/Adx on a daily basis.
- Creating a strategy for hittas programmatic future.
- PMP Deal Set up
- Daily / Monthly / Quarterly Programmatic reporting
- Work closely with the Ad Ops from the direct sales teams to supply client performance and spend data, trends, benchmarking on an ad hoc basis as well as provide feedback on running activity (both PMP and open market).
- Analyse bid request and response data at the site and partner level to ensure all monetisation partners are contributing value in the network auction as well as look for opportunities for additional yield. Provide recommendations on partner optimisation as needed / requested.
- Work with team members to devise and fine tune algorithms that take into consideration partner and placement-based metrics to manage / update CPM floors and SOV settings for catch-all partners for optimal yield.
Who you are
- Passion for driving meaningful change through data insights!
- 5+ years experience in data analysis role(s), preferably in advertising, media or technology
- Demonstrated success developing data-driven, actionable insights
- Experience managing the operational challenges of implementing yield optimisation strategies across an organisation
- You have at least basic front-end skills and want to develop them further
by via developer jobs - Stack Overflow
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