Position Overview:
This person will be key in the structuring of our new Guest Insights and Intelligence area within BK North America. Burger marketing analytics has evolved substantially over the past several years, to a point where we have a very detailed understanding of our sales on a product or ticket level. Nevertheless, our understanding of who is buying our products and offers is still very limited. With an increasingly competitive market, our objective is to create a new area that will have as its core focus the understanding of our guests, which ultimately will drive our strategy across several different initiatives, including calendar, pricing, innovation, advertising/communication. With more data available than ever coming from our mobile app, kiosks, POS, credit card, and external data sources, were looking for a data scientist with strong business judgment who will be able to help us structure and develop this area, effectively transforming how we look at marketing analytics at BK and eventually RBI.Responsibilities & Qualifications:
- 3-5 years of professional experience, masters degree a plus
- Expertise in data modelling, visualization, and databases
- Proficiency with statistical packages (e.g. SAS and R), database languages (e.g. SQL Server, MySQL, Oracle Express), and media measurement tools (e.g. DoubleClick, Omniture, Google Analytics)
- Datab
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- ase design and implementation Machi
- ne learning Time
- series and forecasting Data
- mining Linea
- r and logistic regression Decis
- ion trees Segme
- ntation analysis Clust
- ering techniques Marke
- ting mix models Data
- visualization techniques
- Market research and competitive analysis aimed at driving growth
- Comprehensive data analysis and manipulation to help identify trends
- Strong interpersonal and communication skills
Restaurant Brands International US Services LLC (RBI) is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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